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X Marketing Data Does Not Appear

X Marketing calls the X API from your connected Apps Script, saves results in Google Sheets, and displays those results in Torai. If no data appears, check the following in order.

1. Check the collection switches​

Open X Marketing > Collection Settings.

  • To use the Response Inbox and Responder CRM, turn on Enable responder collection.
  • To review post information and engagement, turn on Enable post analytics.

Saving settings may not display historical data immediately. Click Refresh Now and wait for the completion notification.

2. Check the account and tracking period​

  • The correct X account is selected at the top of the screen.
  • Your account has posts within the tracking period.
  • For responder collection, a tracked post has likes, or the account has mentions or replies.
  • Posts per account is large enough to include the post you expect.

3. Check X API access and the budget​

  • The X Developer Console has available credit.
  • App permissions are set to Read and write.
  • You regenerated the Access Token and Access Token Secret after changing permissions.
  • Torai has not reached the monthly X Marketing budget setting.

Metrics that the X API does not return, such as some impression or click values, appear as —. Torai does not estimate them from public reaction counts.

4. Check Apps Script​

  • You use the latest distributed Google Sheet or the version announced by Torai.
  • After saving an Apps Script update, you redeployed a new web app version.
  • If redeployment changed the URL, Profile > API Keys contains the new /exec URL.
  • GAS identity verification is complete.

After the first collection, Google Sheets should contain:

  • XMarketingInteractions
  • XMarketingPosts
  • XMarketingPostDaily
  • XMarketingRuns

Review status and message in XMarketingRuns to identify account-specific errors or a budget stop. Do not edit column names or values directly.

5. Only some metrics are unavailable​

Post Analytics displays only values returned by the X API. Impressions, profile clicks, URL clicks, and other metrics may be unavailable because of account permissions, post type, collection window, or X platform behavior.

If public metrics such as likes, replies, reposts, and quotes appear while unavailable metrics show —, the page is not necessarily malfunctioning.

If the problem continues​

Include the following when contacting support. Never send API keys or tokens.

  • Date and time of the issue
  • X account name
  • Screen affected: Response Inbox, Responder CRM, or Post Analytics
  • Notification shown after Refresh Now
  • status and message from XMarketingRuns